Sarah Caton

I led impact at Pearson — helping product teams articulate the impact they want to have on learning, how they will design products to have that impact and how they will measure that success. Since leaving Pearson I have worked with dozens of not-for-profit organisations to help them create a theory of change which is a vital tool for anyone in the purpose-led sector for aligning stakeholders on the impact you want to have. This involves helping you clearly articulate the impact you intend to have, how you will have that impact and how you will know when the impact has been achieved. This is key for any funding applications and will align everyone involved in focusing their efforts on the intended impact. I now run my own not-for-profit focused on improving social mobility.