Lateefah Jean-Baptiste

Lateefah Jean-Baptiste is a freelance charity PR specialist and founder of LVJB.PR, a purpose-driven consultancy helping charities, NGOs and social good organisations tell their stories with clarity, confidence and impact. With over eight years of experience working in and around the charity sector, Lateefah has led PR and media work at some of the sector's most respected organisations, including Terrence Higgins Trust, GamCare, STOPAIDS and Friends of the Earth. Her work has spanned causes ranging from global health equity and environmental justice to gambling harm and human rights — giving her a broad, cross-sector perspective on what it takes to land a story and shift a conversation. What sets Lateefah apart is her dual background in both PR and journalism. Alongside her charity communications career she worked simultaneously as a freelance journalist and writer, not as a pivot, but as a parallel practice. That insider knowledge of how newsrooms work means she understands what editors want, how to shape a story that gets picked up, and how to position an organisation's work so it doesn't just get noticed, it gets covered. A proud member of the CharityComms freelance directory and an experienced public speaker, Lateefah has hosted workshops and masterclasses and featured on industry panels. She works with charities and mission-driven organisations that need strategic, hands-on PR support — whether that's a single press release or full campaign management from start to finish.